Bradford’s rising afro-fusion and rap artist Neo 21 kicks off the year with ‘Not Nice,’ a track that embodies relentless ambition and the struggle of pushing forward when the odds aren’t in your favor. With a blend of sharp rap verses and smooth melodies, the song showcases Neo’s signature sound, rooted in his Nigerian heritage yet shaped by the UK’s rap scene.

‘Ambition. Persistence. Groove.’

-PurpleMistress

Afro-fusion influence is unmistakable, seamlessly woven into the track’s beat and vocal delivery. The production keeps things tight, no unnecessary frills, just a driving rhythm that keeps the momentum going. Following the success of ‘SGMA Remix’, ‘Not Nice’ marks the beginning of what looks like a big year for Neo 21. It’s a song about persistence and self-made success, delivered with the confidence of an artist who knows where he’s headed.

• Instagram