Okay, can we talk about Alexandra Beck’s new single “Hit This”? Because, honestly, it’s the kind of track that makes you want to throw on your best going-out outfit, grab your friends, and just go, no questions asked. Right from the jump, “Hit This” is pure dance pop gold.
‘Bold, euphoric, unstoppable’
-PurpleMistress
Produced by Dr. Chaii (yeah, the same Grammy-nominated dude who worked on Dua Lipa and Sean Paul’s “No Lie”), this thing is slick, confident, and dripping with that post-lockdown energy we’ve all been craving. It’s like a Friday night in the city, but with the volume cranked and the curfew permanently cancelled. Beck wrote this after a wild night out in Vancouver, right as the city was waking up from months of pandemic hibernation. It’s about that itch to move, to sweat, to flirt, and to remember what it feels like to be surrounded by people on a packed dancefloor.






